Privacy Policy
Last Modified: March 24, 2022 | Sherman SEO, part of Sherman Peck, Inc.
🔒 Your Privacy is Our Priority
This Privacy Policy outlines Sherman SEO’s practices with respect to information collected from users who access our website at shermanseo.com or otherwise share personal information with us.
📑 Quick Navigation
1. Introduction & Grounds for Data Collection
This Privacy Policy outlines Sherman SEO (“we“, “our” or “the Company“) practices with respect to information collected from users who access our website at shermanseo.com (“Site“), or otherwise share personal information with us (collectively: “Users“).
⚖️ Legal Basis for Processing
Processing of your personal information is necessary for:
- Performance of our contractual obligations towards you
- Providing you with our SEO and/or other services
- Protecting our legitimate interests
- Compliance with legal and financial regulatory obligations
When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.
2. What Information We Collect
We collect two types of data and information from Users:
📊 Non-Personal Information
Un-identified and non-identifiable information that may include:
- Aggregated usage information
- Technical information (browser type, OS, language preference)
- Site activity (pages viewed, clicks, actions)
- Access time and browsing patterns
👤 Personal Information
Individually identifiable information including:
- Device Information: Geolocation data, IP address, unique identifiers (MAC address, UUID)
- Registration Information: Full name, email, telephone, business name
- Appointment Details: Scheduling information and preferences
3. How Do We Receive Information About You?
We receive your Personal Information from various sources:
- Voluntary Provision: When you provide personal details to schedule appointments using our Site
- Site Usage: When you use or access our Site in connection with our services
- Third Party Providers: From services and public registers (e.g., traffic analytics vendors)
4. How We Use Your Information
We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy. We may use the information for:
- Communication: Sending notices regarding our services, providing technical information, and customer service
- Updates: Keeping you informed of our latest updates and services
- Marketing: Promoting our websites and products (see Marketing section)
- Analytics: Conducting statistical and analytical purposes to improve the Site
Information Sharing
We may share Personal Information with trusted third party providers for:
- Hosting and operating our Site
- Providing personalized display of our Site
- Storing and processing information on our behalf
- Serving advertisements and evaluating campaign success
- Providing marketing offers and promotional materials
- Performing research, technical diagnostics, or analytics
⚠️ Legal Disclosure
We may disclose information if we have good faith belief that disclosure is necessary to:
- Comply with applicable law, regulation, or governmental request
- Enforce our policies and investigate potential violations
- Investigate, detect, prevent illegal activities or fraud
- Establish or exercise our rights to defend against legal claims
- Prevent harm to rights, property, or safety
- Collaborate with law enforcement agencies
5. Your Rights
You may request to:
🔍 Access
Receive confirmation and access your stored personal information
📋 Copy
Receive a copy of personal information in machine-readable format
✏️ Rectification
Request correction of your personal information in our control
🗑️ Erasure
Request deletion of your personal information
Please note: These rights are not absolute and may be subject to our legitimate interests and regulatory requirements.
6. Data Retention
We will retain your personal information for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes and enforce policies
Retention periods are determined based on the type of information collected and its purpose, with outdated information destroyed at the earliest reasonable time. We may rectify, replenish, or remove incomplete or inaccurate information at our discretion.
7. Cookies Policy
We and our trusted partners use cookies and other technologies when you visit our Site or access our services.
A “cookie” is a small piece of information that a website assigns to your device while viewing a website. Cookies help with navigation, feature activation, preference remembering, and making interactions quicker and easier.
🍪 Types of Cookies We Use:
- Session Cookies: Stored temporarily during browsing, deleted when browser closes
- Persistent Cookies: Saved for a fixed period, used for repeat visits and preferences
- Third Party Cookies: Set by analytics companies and other online services
Google Analytics
We use Google Analytics to collect information about Site usage, including access frequency and page visits. This information helps us improve our Site and services. Google Analytics collects IP addresses rather than personally identifying information, and we don’t combine this data with personally identifiable information.
8. Third Party Collection of Information
Our policy only addresses information we collect from you. When you disclose information to other parties or sites, different rules may apply to their use or disclosure.
We encourage you to read the terms and privacy policies of each third party you choose to disclose information to. This Privacy Policy does not apply to companies we don’t own or control, or individuals we don’t employ or manage.
9. How We Safeguard Your Information
We implement industry standard procedures and policies to ensure information safety and prevent unauthorized use:
- Security Measures: Industry standard procedures and policies
- Third Party Requirements: Similar security requirements for all partners
- Reasonable Steps: Appropriate safeguards for information protection
⚠️ Security Disclaimer
Although we take reasonable steps to safeguard information, we cannot be responsible for acts of those who gain unauthorized access or abuse our Site, and we make no warranty that we will prevent such access.
10. Transfer of Data Outside the EEA
Some data recipients may be located outside the EEA. We transfer data only to countries approved by the European Commission as providing adequate data protection, or enter into legal agreements ensuring adequate protection levels.
11. Marketing
We may use your Personal Information (name, email, telephone) for promotional materials concerning our services that may interest you.
Your Privacy Rights: We provide means to decline further marketing offers. If you unsubscribe, we’ll remove your contact information from marketing lists.
Important Communications: Even if you unsubscribe from marketing emails, we may send important communications like customer service announcements or administrative notices without opt-out options.
12. Corporate Transaction
We may share information in the event of a corporate transaction (e.g., sale of substantial business part, merger, consolidation, or asset sale). The transferee or acquiring company will assume the rights and obligations described in this Privacy Policy.
13. Minors
We understand the importance of protecting children’s privacy. The Site is not designed for or directed at children. We do not allow use of our services by minors without prior consent or authorization by a parent or legal guardian.
We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that their child has provided us with Personal Information without consent, please contact us at info@shermanseo.com.
14. Updates or Amendments to This Privacy Policy
We reserve the right to periodically amend or revise the Privacy Policy. Material changes will be effective immediately upon display of the revised policy.
Your continued use of the Platform following notification of amendments constitutes acknowledgment and consent of such amendments and agreement to be bound by the updated terms.
📞 Questions About This Privacy Policy?
If you have any questions about the Site or information we collect and how we use it, please contact us:
Email: rob@shermanwebgroup.com
Company: Sherman SEO, part of Sherman Peck, Inc.
Location: Santa Monica, CA
Last Modified: March 24, 2022